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The last quarter of the year is the season of intensive sales, when an online store can receive up to 30% of its annual revenue. But on sales days like Black Friday, online platforms are hit with 3-5 times more traffic than usual. As a result, the load on web resources increases significantly. Technical infrastructure is not always ready for such events: servers stop working or responding to requests, and people leave the site.
Coping with such a load is an important task for businesses. For a long time, it remained a wordpress web design agency serious problem. Fortunately, tools available in the provider's cloud help protect yourself from these difficulties.
Preventing a collapse and strengthening positions
The first step in preparing for active sales is to assess potential traffic. There are services for this that analyze past activity spikes and predict them in the future.
The second obvious step is load testing to check the readiness of the IT infrastructure. It is important to understand that forecasting alone will not save the situation: you should simulate loads in advance and see how the site copes with them. To do this, you need to define a testing scenario, think through the components of the load and use a special test environment. After simulating the load, it is important to analyze the results and draw conclusions.
If the test results are not encouraging and you doubt whether the site can withstand the load, you should think about moving to the provider's cloud. One of the main features of the cloud infrastructure is virtually unlimited computing resources. In a virtual environment, you can create virtual servers and easily increase computing power when the situation requires it. And if the resources are no longer needed, they can be easily abandoned. As a result, you will pay only for what you used.
Want to know the cost of the service for your task? Leave a request - and our specialists will answer all your questions.
Speed up work and distribute the load
The website loading speed depends on many factors. One of the obvious ways to increase it is to use a CDN (Content Delivery Network), which consists of a set of geographically distributed nodes. Due to the fact that many provider servers cache content, they instantly return it upon incoming requests. As a result, the website loading speed, for example, from the MWS cloud CDN can be less than a second.
Thanks to acceleration, the website's search positions will also increase, because response speed is one of the main factors in search results. In addition, the CDN allows you to balance the load on the infrastructure with a multiple increase in traffic, and this increases fault tolerance - another factor affecting search positions. The advantage of a cloud CDN is its versatility: it is suitable for both cloud and physical infrastructure. You can use the free trial period for 200 GB of traffic - and only then make a decision.
Share and manage
Another way to combat the load on the site is to use microservice architecture. The fact is that with the classic monolithic approach, individual elements of the online store affect each other, causing a chain reaction in case of problems.
Microservice architecture allows you to build a site or application from elements that are isolated from each other. To do this, the development, launch and management of each service are carried out in an isolated cloud environment - a container. As a result, individual services do not affect the performance of other systems even after launch. You can check this in practice using the Containerum Managed Kubernetes Service containerization service . This approach increases the flexibility of site management, improves fault tolerance and significantly reduces the costs of developing and testing new products.
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